2024 - 2025年本科 & 研究生目录
第210章-广告基础
广告的基本原则, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, 预算, and the creative process; media characteristics; and media selection. 每学期提供. 先决条件: 上限105, 上限115，并履行通识教育基础-写作.
学分:3